Ascend Cricket Academy ran turf bookings across 3 grounds on phone calls and WhatsApp — no real-time availability, constant double-bookings, and 2–3 hours of manual reconciliation every evening. We replaced it with a real-time booking portal.
RESERVATIONS PER MONTH
ONLINE PAYMENT CAPTURE RATE
DOUBLE-BOOKINGS IN 4 MONTHS
Ascend Cricket Academy operated three cricket grounds in a busy metro area. All bookings came in through phone calls and WhatsApp messages handled by two front-desk staff. There was no shared calendar across the three grounds — staff had to call or message each other to check if a slot was actually free.
Double-bookings happened 3–5 times per week, leading to customer arguments and walkouts. Every evening, staff spent 2–3 hours reconciling cash payments, WhatsApp screenshots, and handwritten notes to figure out which slots were actually booked for the next day.
Parents and players couldn't book outside of 9am–9pm when the desk was staffed — losing after-hours bookings from night-shift workers and early-morning weekend planners.
We delivered a full-stack Next.js turf booking portal with an integrated admin back-office:
If we were starting this project today, we'd add a loyalty and membership system up-front rather than as a post-launch add-on. The academy now wants bulk-purchase turf packages (10-slot packs, monthly unlimited) and the membership layer would benefit from being baked into the data model from day one. We'd also add a UPI QR check-in scanner at each ground entrance to automate attendance tracking rather than relying on the front desk.
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Ascend Cricket Academy
LOCATION
India
INDUSTRY
Sports & Recreation
SERVICE
Turf Booking Website + Portal
DURATION
5 weeks
PUBLISHED
May 2026